This month, e.l.f. Cosmetics is making waves with the release of its Soft Glam Satin Concealer, marking the brand’s first new concealer in six years. The affordable makeup and skincare company, which recently acquired Hailey Bieber’s Rhode brand in a billion-dollar deal, is also launching five additional products. Team Byrdie has put the new concealer to the test, sharing their honest thoughts on its performance.
Introducing the Soft Glam Satin Concealer
Sometimes, the best inspiration for creating something new comes from demand. After six years, it’s clear that many makeup lovers were eager for a fresh concealer. While e.l.f.’s 16HR Camo Concealer has been a long-time favorite for its all-day wear, not everyone is a fan of its matte finish. With beauty trends in 2025 leaning towards softer, satin textures, the new Soft Glam Satin Concealer fits perfectly into this shift. Joining e.l.f.’s popular Soft Glam collection, which already includes the Soft Glam Satin Foundation, the concealer complements the new Soft Glam Brightening Corrector available in three shades: white, light pink, and dark pink. This corrector helps to brighten the skin and reduce discoloration or dark circles when applied before concealer.
The Secret Behind the Soft Glam Formula
e.l.f. describes the Soft Glam Satin Concealer as luxurious, highlighting its high-performance formula. The concealer delivers creamy, lightweight coverage that lasts all day without caking, creasing, or rubbing off. It’s infused with hydrating ingredients like hyaluronic acid and hibiscus complex to keep your skin soft and smooth. Amino acid-coated pigments enhance the texture, ensuring the concealer feels gentle on the skin. Available in 36 shades, this product provides a flawless, radiant finish, covering dark circles, blemishes, and redness while offering a soft glow.
Real Results: Tested and Loved
One Byrdie team member tested the Soft Glam Satin Concealer during a hectic holiday season. After applying it under her eyes before a long day of travel, she checked her makeup five hours later and was impressed with the results. The concealer offered excellent coverage and a smooth satin finish that lasted all day, even without touch-ups. She shared that it blended seamlessly and stayed put, making it perfect for long days.
Editor’s Review: Araziel Jackson’s Experience
Araziel Jackson, who typically prioritizes skincare in her routine, decided to give the new Soft Glam Satin Concealer a try. She used shade 50, a deep warm tone, which instantly brightened her dark circles. After wearing it from morning until night, she found that it didn’t cake or crease at all. She loved how lightweight and moisturizing the formula was, making it a great option for days when she wanted a full face of makeup without compromising comfort.
Expert Review: Bella Cacciatore’s Thoughts
Bella Cacciatore praised the concealer for its impressive results, especially given its “soft glam” marketing. The formula’s pigmentation is strong, but it provides a natural, satiny finish without settling into fine lines. Bella noted that the concealer kept the under-eye area moisturized while brightening her complexion, especially with shade 13 Fair Neutral. At just $5, she considers it an excellent value for such high-quality performance.
