After years of observing the fragrance industry as a beauty editor, one major shift stands out. In the past, people tended to stick with one or two signature scents for years. Today, with the constant release of new fragrances and the rise of platforms like PerfumeTok, scent has become as versatile as makeup or skincare, following fast-changing trends. For the upcoming year, leading perfumers and fragrance experts have shared their predictions for the most influential scent trends for 2026, ranging from personal perfumes to home fragrances and more.
1. Sip-Inspired Scent Notes
“Coffee and tea notes are becoming more popular, evolving into calming and modern interpretations,” says Frank Voelkl, Principal Perfumer at DSM-Firmenich. Darryl Do adds that brands are now focusing on specific coffee origins, like Ethiopia or Nicaragua, offering unique profiles that cater to fragrance connoisseurs.
2. Romantic Nostalgia and Luxurious Opulence
Jon Bresler explains, “We’re seeing a return to the opulence of the late Victorian era.” Fragrances rich in deep florals, woods, ambers, and dark berries create indulgent, dramatic scents that evoke a sense of luxury.
3. High-Craft and Specialty Formulas
As consumers become more informed, they’re seeking rare ingredients such as Iso E Super, Bulgarian rose, and Turkish rose, according to Darryl Do. Perfumers are also experimenting with higher concentrations of fragrance oils, pushing creativity and intensity to new heights.
4. Fragrance as a Lifestyle Accessory
“New formats are on the rise,” notes Linda G. Levy. Beyond traditional sprays, products like hair mists, body sprays, solid perfumes, and roll-ons are becoming essential, offering portability and effortless application throughout the day.
5. The Evolution of Gourmand Scents
“Gourmand scents are moving towards softer, comforting sweetness with deeper complexity,” says Frank Voelkl. These fragrances go beyond simple sugar notes, incorporating savory and unexpected elements for a more sophisticated balance.
6. Wellness-Driven Fragrance Design
With wellness continuing to influence fragrance innovation, Voelkl highlights a rise in alcohol-free, skin-friendly formulas that support mood, mindfulness, and overall well-being, not just aroma.
7. Bold and Juicy Fruit Profiles
“Fruit-forward fragrances remain strong,” says Linda G. Levy, pointing to bold, jammy, and juicy accords. Darryl Do notes a rise in exotic fruits like passionfruit, melon, and dragonfruit, which are shaping contemporary fragrance compositions.
Forget the French bob, this bob haircut will be the trendiest in 2026 according to experts
8. Creative Voices Shaping Fragrance
Linda G. Levy observes an influx of new brands led by individuals motivated by personal experiences and a passion for scent. Meanwhile, established fashion houses are reinterpreting their classic fragrances with modern formats, intensities, and fresh takes.
9. Advances in Alcohol-Free Perfume
“Alcohol-free perfume technology is still evolving,” explains Jon Bresler. While alcohol-free body mists are becoming more common, creating a true perfume without alcohol remains a challenge. Further innovation is expected to refine this category.
10. Savory Accords Take the Spotlight
Savory notes are emerging as a key trend. Jon Bresler highlights roasted nuts, sesame, and salted accords as elements that add depth, texture, and sophistication to both personal and home fragrances.
11. Sustainability at the Core
“Brands are increasingly committed to clean and sustainable formulas,” says Darryl Do. This includes the use of green technology, non-GMO ingredients, and renewable raw materials wherever possible.
12. Creamy and Milky Accents
Jon Bresler notes the rise of lactonic notes, including rice, milk, coconut, creamy vanillas, musks, and almonds. These ingredients contribute to fragrances that are warm, soft, and comforting.
13. Immersive Surround Scents
“Ambient scenting in homes and public spaces is evolving,” says Linda G. Levy. Technological advancements are allowing fragrances to enhance environments subtly, creating atmosphere without overwhelming the senses.
